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Partner Sales Executive · Microsoft Advertising

Hi, I'm John Mc Garvey.
I turn advertising into growth.

Partner Sales Executive in Microsoft's Global Growth Solutions team. I help retailers, agencies and Microsoft partners turn advertising monetization into durable Azure consumption and AI-led growth. Based in London, working across EMEA and beyond.

John Mc Garvey portrait cutout

Selected Work

Consultancy-led work spanning go-to-market strategy, commercial incubation, retail monetisation, and growth execution.

GTM Marketing Strategy & Planning

Design of end-to-end go-to-market strategy and planning frameworks that aligned proposition, audience, channel priorities, and commercial milestones. Turn strategic direction into practical execution plans that accelerated market entry and revenue impact.

Strategy Monetization GTM

Co-Innovation & AI Economy GTM

Build a co-innovation, build-first go-to-market motion that pairs platform capabilities with partner data and domain intelligence. Help shape AI economy positioning into practical customer plays that drives adoption and measurable commercial outcomes.

Co-Innovation AI Economy GTM

Commercial Incubation

Lead commercial incubation from first-value signals ($1 stage traction) through to repeatable annual recurring revenue. Build the customer motion, pilot-to-scale path, and operating cadence needed to convert emerging products into sustainable commercial businesses.

Commercial Strategy Incubation ARR Growth

Global Hackathon 2025 — Executive Challenge Winner

Winner of the Executive Challenge at Microsoft's Global Hackathon 2025 — hands-on applied-AI capability recognised at executive level, reinforcing the AI-economy positioning behind my day-to-day work.

Applied AI Innovation Award

Retail & Data Monetisation Strategy

Develop retail and data monetisation strategies that translate first-party data advantages into scalable commercial propositions. Build partnership structures and activation plans that increase monetisation performance across retailer and agency ecosystems.

Retail Media Data Monetisation Strategy

Sales & Business Development

Build and scale complex commercial pipelines, from opportunity shaping through to close and expansion. Drive consistent new-business growth by combining strategic selling, stakeholder alignment, and disciplined execution across high-value accounts.

Sales Business Development Growth

About Me

The commercial lens I bring to growth, innovation, and long-term value creation.

Hi, I'm John.

I'm a commercial partner-sales leader in Microsoft's Global Growth Solutions team, based in London, with 10+ years across the programmatic and ad-tech value chain. I work at the intersection of strategy, commercial execution, and technology adoption to help teams turn opportunity into measurable growth.

If you need someone to turn emerging technology into commercial adoption, let's talk. I work as a commercial orchestrator and translator across product teams, engineering, account teams, partners, customers, and leadership to build customer motion, align stakeholders, remove blockers, and drive adoption.

Outside work, I'm a proud father and a committed fan of Watford, Ireland, and Donegal.

"I turn emerging technology into customer motion by aligning teams, removing blockers, and driving adoption."

Selected proof points include go-to-market strategy development, commercial incubation to recurring revenue, retail and data monetisation planning, and growth-focused business development across complex stakeholder environments.

Skills & Expertise

Retail Media & Monetization GTM Strategy & Planning Commercial Incubation AI Adoption & Commercialisation Programmatic & Ad Tech Data Monetisation Strategy Strategic Partnerships Python & SQL

Let's Work Together

If you want to turn emerging technology into real customer adoption and measurable commercial outcomes, I can help. Let's align stakeholders, clear blockers, and build a practical motion that scales.

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